Gusto vs Square Payroll

A detailed comparison of Gusto and Square Payroll. See how they stack up on features, pricing, and user ratings.

At a Glance

Gusto Square Payroll
Rating 4.5/5 4.3/5
Starting Price $40/mo $35/mo
Free Trial No No
Free Plan No No
Features 9 7
Best For SMB SMB

Key Differences

Gusto and Square Payroll share 7 features. Gusto has 2+ unique features.

Only in Gusto

  • Slack Integration
  • Zapier Integration

Gusto

Cloud-based payroll and HR platform for small businesses handling payroll processing, benefits administration, time tracking, hiring, and compliance in one system.

Rating 4.5/5
Best for SMB
Free trial No
Free plan No
Visit Gusto →

Square Payroll

Simple payroll solution from Square for small businesses, designed to integrate with Square's POS and payments ecosystem at $35/month plus $6/person.

Rating 4.3/5
Best for SMB
Free trial No
Free plan No
Visit Square Payroll →

Feature Comparison

Feature Gusto Square Payroll
Workflow Automation
Reporting Dashboard
EEO/OFCCP Compliance
GDPR Compliance
API Access
HRIS Integration
Slack Integration
Zapier Integration
Mobile App

Pricing Comparison

Gusto

Simple $40/mo
Plus $80/mo
Premium Custom

Square Payroll

Pay Employees $35/mo
Pay Contractors Only Free

Integrations

Both tools integrate with

Gmail Google Workspace QuickBooks Zapier

Only Gusto

Google Calendar Microsoft 365 Outlook Outlook Calendar Salesforce Slack Xero

Only Square Payroll

Square POS

Pros & Cons

Gusto

Pros

  • +Best-in-class payroll for small businesses
  • +Very easy to set up and use
  • +Transparent, affordable pricing
  • +Excellent employee self-service portal

Cons

  • -Limited to US-based companies (mostly)
  • -HR features less deep than dedicated HRIS tools
  • -Reporting not as robust as enterprise solutions
  • -Not ideal for companies over 200 employees

Square Payroll

Pros

  • +Seamless integration with Square POS and payment ecosystem
  • +Contractor-only payroll option with no monthly base fee
  • +Simple, clean interface consistent with Square's design
  • +Automatic tax calculations and filings

Cons

  • -Limited HR features compared to Gusto or Rippling
  • -Best value only for businesses already using Square products
  • -No benefits administration beyond basic offerings
  • -Fewer integrations than standalone payroll platforms

Which Should You Choose?

Our pick: Gusto

Gusto leads on both user ratings and feature coverage in this comparison.

Choose Gusto if:

  • • Your company is SMB size
  • • Higher user ratings matter to you (4.5 vs 4.3)
  • • You need a more feature-rich solution (9 vs 7 features)
  • • Best-in-class payroll for small businesses
Visit Gusto

Choose Square Payroll if:

  • • Your company is SMB size
  • • Budget is a priority (starts from $35/mo vs $40/mo)
  • • Seamless integration with Square POS and payment ecosystem
Visit Square Payroll

How we evaluate tools

Our ratings combine verified user reviews from G2 and Capterra with hands-on feature analysis. Pricing is checked against official sources. We may earn a commission through affiliate links, but this never influences our rankings or recommendations. Read our full methodology.